The 2.6 Challenge for UK’s Charities
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Organisers of the UK’s major mass-participation events – including the London Marathon – have launched a campaign to help charities plug an expected £4bn income shortfall.
The 2.6 Challenge aims to get the public to come up with activities to compensate for the cancellation of events because of coronavirus.
It will launch on Sunday 26 April, the original date for the London Marathon.
With so many mass-participation events called off – and many of those intending to take part doing so for charity – there are concerns about the knock-on effect that will have.
The 2.6 Challenge hopes to inspire people to create their own athletic activities based around the numbers 2.6 or 26, which trigger donations from themselves or others.